If you are tired of getting no followers on Instagram, you are probably doing something wrong. From business profiles to celebrity profiles, almost every Instagram account has millions of followers. How did they gain so many followers? Can you grow your Instagram following? How to gain more Instagram followers in 2020?
These questions arise in almost every business owner and marketer’s mind. From Instagram stories to Instagram posts, every factor can help you generate more leads and sales.
Instagram Marketing for Small Businesses
If you are running a small business and want to use the most effective marketing resources for your campaigns, Instagram marketing is going to be a perfect pick for your business needs and goals. Instagram is just like an ocean of potential clients, but you have to make sure that you are targeting the right audience.
Almost 500 million users are visiting this social media platform on a daily basis. Are you looking for better sales from Instagram? Don’t you think that a few hundred might be interesting in your offerings? But the question is, how can you grow Instagram following?
Grow Instagram Following
If you are looking for better sales and conversion from Instagram profiles, Instagram engagement is going to decide the success of your goals. If visitors and followers are showing interest in your content and posts, it will lead to good engagement.
1. Use Instagram Stories
Apart from sharing your posts and pictures, Instagram stories are also a great source of gaining new Instagram followers. Almost 500 million Instagram stories are shared every 24 hours, and it means that people are interested in watching them.
Although Instagram stories last for 24 hours, only they have a long-lasting impact on your followers. When you keep sharing the Instagram stories, your Instagram profile starts appearing in the suggestion category too. When people find your Instagram stories interested, they will be urged to check your Instagram profile. Basically, you are not just sharing the daily activities but also growing your Instagram following.
2. Interact with Relevant Profiles
Instagram is a social media where you need to socialize. Your target must be those people who share common interests as you. If you are not following other major profiles, you are limiting your visibility. Whenever you have some time, start liking pictures of other profiles and keep commenting. This will not only improve your social interaction but will also offer you a great opportunity to gain new followers.
While commenting, appreciate their work and let them know that you are also working in the same niche.
3. Focus on Hashtags
Hashtags have become the backbone of Instagram marketing. If you don’t know how to use this amazing feature on Instagram, how are you supposed to beat the competition? Hashtags are the keywords that are generally used with the symbol “#.”
Are you still using those hashtags that were on the trending list a few years ago? Who is going to search for #FidgetSpinner in 2020? This hashtag was famous a few years back, so you need to review your hashtags according to top trends in 2020.
Targeting the right hashtags with the larger audiences is the real trick here. But remember that the chosen hashtags must be relevant to your niche; otherwise, even millions of searches are not going to generate sales for your business.
4. Create a Professional Instagram Profile
Your Instagram profile is the online representation of your business. People are going to use this profile to find out about your business and offerings. If you can create a good first impression with your Instagram profile, it will lead to better Instagram engagement.
Most businesses don’t take business profiles seriously and end up losing their potential followers. Every option on Instagram has a purpose, so don’t try to skip any step. Use a professional Instagram profile photo; write a good bio about yourself or your business. Provide your followers with quality content and let them know about your services and products. If you want to get better Instagram engagement, spend some time improving your Instagram profile.
5. Share Quality Content
They usually say that “Content is king,” and it is absolutely right in 2020 where users and algorithms only promote quality content.
As far as the Instagram engagement is our goal, posts must be engaging, and users must feel entertained with your content and posts. Make sure that you are sharing clear and attractive photos. If you have a good graphic designer in your team, make sure that your product photos offer value to your followers. Add a touch of entertainment and fun to your posts and photos. When followers find your posts entertaining, they will definitely share your content, and it will result in better Instagram engagement.
6. Be a Stalker
We know stalking is bad, but it can really help you get better engagement on Instagram if you are stalking the right competitors. Research is everything in any marketing campaign, so spend some time going through the profiles of your competitors. Don’t copy them but try to beat the competition by offering better values and get better engagement and followers by offering the services that your followers are really looking for.
7. Offer Unique Content
You are not alone, and other influencers already have their strong Instagram following. So, going with the flow won’t offer you any superiority. If you want to gain new Instagram followers, you need to think out of the box. Your content must give your audience a reason to follow you.
Your Instagram content should not be visually attractive but informative too. Do your homework about your target audience and know their pain point in a better way. When they feel that you have a solution to their problem, they are definitely going to follow you.
8. Be there for your Followers
If you are not available to answer the queries of your followers, how are you supposed to create trust in your services and brand? Try to be online all the time and connect with your visitors through continuous posting. If you have any new product in your store, let your followers know about it. If you are having any promotion for your business, make sure that your followers know about it.
9. Geotag your Instagram Posts
Most of the Instagram followers will be eager to know about the location where the photo was taken. Instead of writing everything in the description, try using Instagram features. When you tag any specific location, Instagram will start showing your profile to that specific area’s users. The impact will be minor but worth trying.
10. Study your Instagram Analytics
Instagram business profiles offer great insights and analytics. If you want to track your success and engagement, learn to use these analytics for better engagement with your followers. If insight indicates that some specific post is not getting clicks, you can update the missing point in that post. In simple words, use these insights to learn about user behavior.