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Top 10 Social Media Management Tools and Softwares in 2020

There are 3.5 billion active social media users on major platforms like Facebook, Instagram, Twitter, and other sites. The numbers are increasing every day. Social media seems to be the most important targeted platform all major brands use for marketing purposes.

Social media marketing provides clear grounds to the businesses and brands to connect with their audience in a streamlined way. Well, managing business profiles on so many different platforms can be hectic, so you need some kind of digital assistance to ease your social media management. Social media management tools provide you with automated tools and feature that can make your job a lot easier.


Which is the Best Social Media Management Tool?

If you want to choose the best social media management tool, you need to do your homework. There are a lot of social media tools that have separate functionalities and features. Some might help you create better brand awareness, and some might be helpful for better social media marketing. So, we are going to discuss the top ten social media management tools and software. Even social media software has some kind of unique features that might be helpful for your business.


1. Crowdfire

Crowdfire is a complete social media management tool that comes with every feature that you need to utilize to maintain and grow your social media accounts. From content creation to getting accurate insights for your social media campaigns, this single tool gives you every indicator that you need to know.

This social media management tool was initially launched in 2010 as “JustUnfollow,” but in 2015, the company renamed this software as Crowdfire.  This social media management software has 20 million users from all over the world, including bloggers, marketers, freelancers, and online business owners. Key features include:

  • Discover relevant content
  • Pre-schedule content sharing
  • Social listening
  • Get extension
  • Free usage

Best For

This social media management tool is the best option for individuals, small-medium businesses, and other online marketers who want to grow social media presence.

No doubt, this is a great social media management software, yet features are more focused on quantity than quality, and blog promotion options are also very limited.


2. Agorapulse

Agorapulse social media management tool can help you manage your daily social media tasks. It was introduced in 2011 and now has 17,000 plus active businesses and individuals using the services. It comes with a 28-day free trial account. The key features are:

  • Flexible scheduling
  • Social inbox
  • Instant social media reports
  • Collaboration features

Best For

When you need multiple business and individual profiles across several famous social media platforms, Agorapulse can be your best choice for a social media management tool.

When it comes to tool limitations, the packages are pretty expensive, and listening features need improvements.


3. Buffer

Buffer is the most famous social media management tool among digital marketers. It is the best multi-purpose social media management software that helps the customers to grow their sales and business across social media platforms with effective management.

All the major social media management tools and features are included in this software like social media listening, data analytics, and combining the power of all social media platforms on a single dashboard. There is a mobile app, too, for iOS and Android users. Some other impressive features of the social media management tool are:

  • Publish content
  • Free tool for image creation
  • Chrome extension
  • Insightful analytics

Best For

This tool is the best option for marketing automation. If you want to avoid manual posting across all media, use Buffer to schedule your posts.

In terms of cons, this tool is not best for Instagram integration, and you cannot search for specific hashtags and other mentions.


4. Sendible

Sendible is one of the most used social media management tools by marketers and businesses. Apart from social media management, there are many other assistive tools, like you can calculate ROI from the single dashboard from where you are managing your accounts.

You can use this social media tool for 30 days as a trial. Almost 30,000 businesses around the globe use Sendible to scale their social media marketing campaigns. Main features of the social media management tool are:

  • Preview social media posts
  • Schedule your content posting
  • Collaboration
  • Build a brand from every aspect

Best For

For lead generation, Sendible does a great job, and you can also perform your normal social media tasks like scheduled posting, social media listening. From business owners to marketers and freelancers, a variety of users can use this tool.

The inbox interface is not very clear and can cause confusion. Analytics and insights are limited. There is another issue with multiple images posting for Instagram.


5. Hootsuite

The clientele of Hootsuite is massive, as it has 16 million active users from all over the world. You can integrate almost all famous social media marketing platforms like Reddit, Facebook, Instagram, and YouTube. This social media management tool also offers a 30-day free trial account. The key features involve:

  • Supports almost all major social media platforms
  • Manage multiple social media accounts
  • Automate posting
  • Get robust analytics
  • Track your social media performance

Best For

Marketers, businesses, and individuals can use Hootsuite to manage multiple accounts, automate social media posting, and social media listening.

Auto scheduling sometimes shows different errors. Some features require additional costs, and Facebook reach with Hootsuite social media management tool is less from the expected rates.


6. Sproutsocial

The prime purpose of this social media management tool is to empower the businesses and brands to build strong relationships with communities, clients, and other brands in the same niche. The pricing is high, but the features seem to be justifying the price tag. The key features of Sproutsocial are:

  • Dashboard is user-friendly
  • Optimized inbox feature
  • Schedules messaging
  • Discovery
  • Free trial for 30 days

Best For

If you want to automate social media for small-medium business, this is the best social media management tool. For enterprises, this tool still meets the requirements.


7. SOCIALPILOT

More than 100,000 businesses trust this social media management tool for their social media management customer engagement, detailed insights, content posting, and other tasks. The pricing is reasonable, and this social media management tool does an amazing job even at this minor price tag. The other key features are:

  • Email support
  • Content ideas and suggestions
  • Highly customizable
  • The dashboard is easy to use and interactive

Best For

The prime focus of SOCIALPILOT is to automate social media management so you can get more done in less time. So, it is equally useful for both small businesses and individuals.

The video feature is a limitation that can be improved, and the free trial is not available in all countries.


8. MeetEdgar

With an extensive range of social media management features and options, you get a lot of options to play with. From curating content for your social media profiles to repurposing content, you can do a lot with MeetEdgar.

While using the MeetEdgar social media management tool, you will never be out of content as it is always suggesting your topics and content. Here are some other great features like:

  • Auto variations
  • Extensions
  • Schedules posting
  • Active customer support
  • A/B testing for social messaging

Best For

If you don’t want to spend the whole day sitting in front of the computer screen, you can use MeetEdgar to set your social media content posting on autopilot. Automation is the best feature of this social media management tool.

The tool does not support Pinterest integration, and the prices are a little bit high for individuals.


9. ECLINCHER

The main focus of eClincher is to support the businesses. The goal of this social media management tool is to get maximum profits out of social media efforts. There are a lot of common and unique social media features like:

  • Auto-post scheduling
  • Engagement
  • Optimized integration
  • Monitoring mentions
  • Chrome extension plugins

Best For

Businesses and brands that are conscious about the security of their business data and accounts can have things managed with eClincher without hiring 3rd party services.

There are some bugs in the tool that must be resolved, and the UI is not very attractive.


10.CoSchedule

You will find CoSchedule on every list of top-rated social media management tools. There are all basic and advanced social media management features included, one is Chrome extension, here are some other major functions of this amazing social media management tool:

  • Streamline social media marketing
  • Intergrade with all famous 3rd party services like MailChimp and Google Analytics
  • Use Chrome extension
  • Share content on different sites

Best For

Individuals who are running social media blogs can also use this social media management tool, but it is the best fit for small businesses.

The user interface needs improvements, and some main functions charge extra.

Written by Usama Arbakan

I am a big fan of the digitization of businesses and have been helping bloggers and startup owners with business marketing for the last 4 years. My educational background includes Bachelor's in Commuter Science Degree and several diplomas in marketing and writing. Currently, a part-time blog writer at Ad Specto.

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