Are you trying to stay up to date with the latest digital marketing trends in order to keep growing your business in 2020?
The marketing environment especially this year has been extremely volatile as new trends popping up and social media changing, it’s been hard to keep track of what works and what doesn’t.
Enjoy this small piece of writing from our team with 5 tips on digital marketing trends in 2020 that you can use to improve your social presence and reach more customers.
1. Social Media Shopping – Trend For Digital Marketers?
Two of the biggest social media platforms (Instagram and Facebook) have already integrated this feature where you can actually connect your eCommerce store to your social media account, and be able to “tag” products on your posts.
This is a pretty good advantage because your visitors no longer have to go to your website to find that given product, but they are able to preview it right from the social post.
It’s always been all about convenience with digital marketing. All innovations and new features being added to social media platforms are designed for the convenience of the user.
Facebook even allows you to make your own mini eCommerce store straight inside your Facebook page.
Going into 2020, this is a must-do if you have an eCommerce store, and you are promoting your products on social media.
Hurry up, if you haven’t done it already. Snapchat and Pinterest are also working on rolling out similar functionality soon.
2. Email Marketing Trends: Images Made Catchy
Newsletters and email marketing has always been and remains to be, one of the best ways to reach your customers and tell them about a promotion you are having.
However, as people have already been signed up to dozens of mail lists, they usually skim through their emails and trash them as soon as possible.
That happens often with promotional emails.
But what if you could do something to catch their attention and stand out from the crowd?
Brands have been going one step further by using full image emails with call to action buttons like “Shop now” or “50% off” to catch their reader’s attention.
These usually link to a conversion-optimized landing page with an easy checkout process, which makes you stand out of the crowd and catch the users attention.
In this case, the most important factor would be the choice of image. You need to choose clickbait images that catch a person’s attention and make them do the click.
Of course, if your subject isn’t as good, they wouldn’t even open the email, and it would go straight to trash, so make sure to be creative and captivate your audience.
Want to drive more sales with email marketing? Read our 4 minute guide!
3. Micro-Influencers Are Trending In The Digital Marketing World
Now that the term influencer has established its way into our world, we are seeing a huge amount of so-called micro-influencers popping up every month.
Those people are the same as normal influencers, except they have a medium-sized following and they are more niche-oriented.
According to a study by Dr. Jonah Berger (author of the book “Contagious: Why Things Catch On“), quoted by HootSuite, 82% of consumers were “highly likely” to follow a recommendation made by a micro-influencer.
That’s a good thing for you because you can find a micro-influencer in your niche, who is more engaged with his followers, and his social account isn’t saturated with multiple promotions.
This could give your conversion rate a huge boost, and not to mention it would be much cheaper than going after an established influencer.
These people also have more time to engage with their audience, so you could also negotiate a longer-term advertising strategy, and this could prove much more profitable than a one-time marketing deal.
4. Sliding into Their DMs
Being engaged with your audience is one thing, but being online and talking to them in Direct Message (DM) is another.
Several digital marketing trends were started by businesses at the beginning of 2020, due to the pandemic situation, but this one was the most endorsed by the customers and consumers, which led to an increase in brand awareness, therefore sales for the businesses doing this.
Doing this could seriously boost your audience’s confidence in your brand, as they would be much more likely to make a purchase after having a conversation with you about it.
Being personal and accessible is a great way to gather new clients, and it also presents a good image of your business – as someone who cares about its customers and takes the time to talk to them.
Be sure to occasionally mention that you can be contacted via DM, and you will see how quickly people who were just browsing their Instagram a minute ago would start asking you questions about your products.
5. Is Video Content a Digital /marketing Trend?
As we already mentioned in our previous points, convenience is one of the drivers of digital marketing trends. In this case, the convenience of information transfer, and what better way to transfer ideas than short videos.
Being able to create clear, concise videos could greatly improve your conversion rates, as it has already been proven that video is the content that most people engage with on social media.
As we all know, social media endorses engaging content with free organic reach, and this is why making video content should become a regular thing for you in 2020.
Bonus tip! Next time you are about to make a post about a promotion you are having, just try to make a short 30-40 seconds video in which you talk about it, and try to engage with a customer.
Perhaps, this would be the best way to convey this information, and also it could give your followers a sense of personal connection with the brand.
Also, you could try running a live broadcast session in which you announce a giveaway, or interview some of your customers as Instagram allows people to join your live broadcast.
Videos are also a great way to pack a big amount of information into a single post, so before you post a huge Facebook Post/Article, think about creating a video about it instead.
Options are limitless, so get creative.