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On-Page SEO – Ultimate Guide (2021)

In this article, we are going to teach you how to optimize your content and create the ultimate SEO-friendly URLs. In this On-Page SEO guide, you will learn how to write SEO titles and descriptions, pick keywords, and many more!

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page, and off-page.

Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO.

Smart SEO practitioners know that on-page optimization should be constantly prioritized. And because the search landscape is ever-evolving, it’s important to make sure your on-page SEO knowledge is up to date.

On-page SEO is multifaceted and extends beyond content into other things like schema and meta tags.

Put on your wordsmithing hats — it’s time to create your content!

Read along to transform your SEO game…

On-Page SEO Guide for Beginners

If you are wondering how to do SEO in 2021, it is important to first understand the basics. In this on-page SEO guide, you will learn:

  • What is On-Page SEO?
  • Why is On-Page SEO important?
  • How to SEO optimize content?
  • What is keyword frequency?
  • Why blog titles are important?
  • How to structure content the right way?
  • How are external and outbound links important for SEO?

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings, earn organic traffic, optimizing title tags, internal links, content, and URLs.

Do not confuse on-page SEO with off-page, which optimizes signals like backlinks happening off of your website.

In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

On-page SEO 2020

On-page SEO is vital because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

As search engines become more sophisticated, there is a greater focus on relevance and semantics in search engine results pages (SERPs).

Google, with its various algorithms, is now much better at:

  • Understanding what users are actually searching for when they type a query.
  • Delivering search results that meet user intent (informational, shopping, navigational).

Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.

Why is it so Important?

If you are wondering, whether on-page SEO still causes a riot in 2021 – yes it does!

One of the most simple signals proving that data is relevant is a webpage containing the same keywords as your search query.

For your information to appear relevant, it has to have the searched keywords on your website page or in the headings and body of the text.

These old tricks still work, regardless of how developed Google has become!

It still crawls your website for keywords. Research proves that there is a correlation between first page rankings and keyword-rich title tags.

So, are you still wondering how to do on-page SEO in 2021?

You can check if you are on the right track by searching a competitive keyword and see the top rankings pages all use the same keyword in their title tag.

Of course, there is more to on-page SEO than simply placing keywords into your website’s HTML.

If you want to rank your content in 2021, here are other ways of optimizing, which are vital for your content:

  • Bounce Rate
  • Dwell Time
  • User Experience
  • Search Intent
  • Click-through-rate
  • Page loading speed

More questions on how to do on-page SEO in 2021? Let’s move on then…


How to Optimize Content for SEO

Now that you understand the basics of on-page SEO and have a better feel of why it matters, let’s make sure you know how to optimize your content.

Our goal is to help you optimize every page on your site with keywords.

Read below for some great content, which will guide you on how to use keywords on your page.

On-page SEO

Keywords and When to Add Them

Your target keyword must be placed in the first 100 words!

Very Important – do not forget this tip.

It is an old school trick, which still makes a difference with on-page SEO by simply placing your main keyword in the first 100-150 words of your blog post.

Mention your keyword, whether it is “Social Media optimization” or “Startup Pitch”, right from the start, and Google will put more importance on terms that show up early on your page.

This is not a difficult method to achieve optimization, as it is very logical.

If you are writing an article on a topic which is connected to Instagram Followers, it is necessary to use the term pretty much straight away, and not halfway down the page, right?

So, follow this method and write your keyword in the first 100 words plus, minus.

All this shows Google what your page is all about and helps him set you up for success.

Blog Post Title

H1 tag is a mini title tag, which is pretty important when it comes to wrapping your blog post title.

This once again also helps Google understand your blog page and its structure, just like with users. You can read more on this topic at the link above.

WordPress for example, automatically adds the H1 tag to your blog’s title, but that is not always the case so make sure your website’s code is wrapped in an H1.

You also need to make sure your keyword is inside the H1 tag as well.

Subheadings and H2 Tags

It is really vital to add your target keyword in at least one subheading and make sure the subheading is wrapped in the H2 tag.

This is not a groundbreaking step, which will determine your success but it definitely will not cause any harm to your website traffic.

It will definitely make a small difference at least, so it is worth trying.

Keyword Frequency

If you want to do On-Page SEO the right way in 2021 – keyword frequency is a thing.

It is pretty straightforward too – how often your keyword appears in the content you write.

Experts in the area of SEO guarantee that using the same keyword multiple times makes a difference. For Google to be confident that you are using a specific keyword, using it once does not really make a difference.

It is like a drop in the ocean. Google cannot be confident that this specific keyword defines an entire page from only one mention.

Use it 10, 15 times, and an entirely different scenario develops.

This does not mean that you should start applying keyword stuffing and mentioning words for the sake of it.

Concentrate on the fact of mentioning your keyword enough times to prove to Google that your page focuses on this exact topic.

To lead in Google rankings, aim to mention your keyword more than 5 times, but don’t go crazy of course. If you use it naturally a few times, everything will work out.

On-page SEO 2020

External and Outbound Links

When you use outbound links, which are related to pages, allows Google to understand better what is the topic you are writing about and that your page is an outlet for quality information.

This is not simply a theory, which we have created – Reboot Online has compiled research, which shows whether outbound links increase ranking positions.

Their experiment consisted of building 10 websites, of which half of them linked to websites, which are authority-based (Harvard University for example) and the other half included no external links.

The results showed that sites with external links definitely outranked the sites without external links.


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Written by Nikola Knezhevich

Ex-lawyer & ex-legal advisor. Former startup CMO. Currently an entrepreneur & digital marketing enthusiast. I have been doing digital marketing since 2014, primarily lead generation, client acquisition & business strategy. Joined "Ad Specto" to share all my digital knowledge and wisdom with you.
Co-Founder @AdSpecto, Founder @AdUp, Founder @LawAcademy

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