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How To Sell on Facebook and Make Money in 2020?

Do you know how to sell on Facebook? Do you want to generate passive income by selling on Facebook? Why do you need to start selling on Facebook and how to make money selling products on Facebook?

These are some major points that we are going to discuss in this article as every business and marketer is going crazy over Facebook ads and social media campaigns. Facebook started its journey from a small room but now owns most of the social media channels, including WhatsApp and Instagram.

From different age groups, billions of users spend most of their time on Facebook, enjoying the diversity of content. Apart from being the fun platform, there are limitless business opportunities available on Facebook. You can sell on Facebook and can make money out of your sales on Facebook.


Why Selling on Facebook is Trending?

You might have seen that every local and international brand has its official Facebook page where you can get information about the business and can also purchase items. Facebook insights about the audience are way better than many other platforms. The diversity of the users creates a perfect environment for businesses to market their services and products to a larger audience.

If you think that you are the only one who figured out to use Facebook for business, then 90 million small-medium businesses are already waiting for you on Facebook. Like any other marketplace, selling on Facebook is not going to be a piece of cake. If you want to know how to sell on Facebook, stay with us till the end as we are going to share some amazing tips and strategies on how to sell on Facebook.


Complete Guide- How to Sell on Facebook

If you are new to Facebook marketing, this one complete step by step guide about selling on Facebook is enough to get your business started on Facebook.

Choose Physical Products

Facebook may not be the best marketplace if you want to promote and sell digital services like eBooks and audiobooks. Choosing the right physical product is critical to start selling on Facebook. There are thousands of normal life products that you can sell on Facebook.

Do your Due Diligence

Your business competitors are already having strong profiles and business pages on Facebook, so you need to buckle up for serious competition. Before launching your Facebook store, go through all the major steps like creating the name for your Facebook business, logo, brand value, and pricing your products for Facebook.

Facebook charges 5% for every transaction and sale made through their platform, so try to adjust your prices accordingly to avoid any financial loss.

Get the Final Product Ready

Before going online with the Facebook platform, get your product ready. Before having the final product in stock, don’t go online. Many businesses jump on Facebook to sell products without having the final products ready. If some user places the order, they have to cancel due to unavailability of the products, which can hurt the business reputations.

Once you have items with you, get ready to showcase it to your Facebook audience. It’s all about presenting your products in the best possible manner. So, take some good pictures, and the recommended size for Facebook is 1024 x 1024 PX.

Create Facebook Business Page

You must know that Facebook profile and Facebook Business Page are two different things. Before proceeding to the final launch of the Facebook store, you need to:

  • Review and accept the Facebook policies
  • Link your Facebook store to a valid bank account for transactions
  • Have a tax identification number

You need to share personal and business details so that your customers and visitors can reach you if they want to proceed with the purchase. You must put enough time in every step if you want to learn how to sell on Facebook. You also need to clarify:

  • Shipping rates
  • Privacy policy
  • Delivery time
  • Customer support details

How to Sell on Facebook Marketplace

Using Facebook Marketplace can get your brand more exposure if you want to enjoy some extra features from selling on Facebook. Several items are not worth the shipment to far destinations, so Facebook marketplace is a perfect spot for entrepreneurs who live in the same cities as other users who are easily approachable. 

Post Product Information

If you want to make a quick sale, always add as much information as possible so that the target audience can get a clear idea of your offering. From brand name to size and dimension, your post for Facebook marketplace must have it all.

Posting for the Facebook marketplace is really simple as you just need to choose the Facebook marketplace and post your product like a normal Facebook post.

Check Account Privacy Settings

Your profile must be visible to the public as you are not using Facebook for personal use anymore. Several Facebook privacy settings may limit your visibility for the public, so you need to check for the possible edits in your Facebook privacy settings.

 Close the Sale

If you want to make quick sales on Facebook, try to be available for your customers. You need to answer them quickly before they bounce off. Messenger app will allow you to stay online for maximum time.


How to Sell on Facebook Groups?

Facebook groups are the best places to sell on Facebook. You can find several local Facebook groups, and there is a special buy and sell Facebook groups too. General entertainment Facebook groups are also good options to make sales on Facebook, but joining “buy and sell AREA” groups can land more clients quickly. These groups are meant to connect local customers with local sellers.

You can search for the local area Facebook groups and join the larger groups. Make sure that general Facebook groups allow product sale and purchase. Many groups don’t allow product selling. Even if the group rules allow the product sale and purchase, don’t abuse the platform with spam posting. Always post after some break and post legit products.


Sell through Facebook Store

Like any other marketplace, you can create a store on Facebook too. Even it is a lot easier to sell on Facebook directly via Facebook Store. You can create your personalized Facebook Store, add your items, and also add a shopping cart. You can make it professional for a better feel of your Facebook business.

With all options and features, still, selling on Facebook cannot replace traditional online stores. If you want to scale your business to larger scales, you can start from Facebook and then switch to more professional platforms like Shopify or WooCommerce.


How to Sell on Facebook with eCommerce Platforms

Facebook does not allow integration with any other shopping platform, so you will have to manage your online stores separately. In most cases, selling on Facebook requires a lot of manual work, and at some point, you will feel that it is hard to maintain the workflow with the increase in orders. Online stores offer you a lot more flexibility than Facebook stores and Facebook Marketplace.


How to Promote Products on Facebook?

Once you are all done with uploading products to Facebook and creating your Facebook pages and other resources, the next major task is to promote your products across Facebook. Here are some amazing features of Facebook to promote your products for maximum engagement:

  • Organic posting
  • Use Facebook Messenger to connect with customers.
  • Run Facebook ads

Now you are all done with how to sell on Facebook. Your dedication is everything to make your business successful and keep testing different strategies for your Facebook business.


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Written by Usama Arbakan

I am a big fan of the digitization of businesses and have been helping bloggers and startup owners with business marketing for the last 4 years. My educational background includes Bachelor's in Commuter Science Degree and several diplomas in marketing and writing. Currently, a part-time blog writer at Ad Specto.

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