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How Social Media Affects Our Lives? (Pros & Cons)

The Pros & Cons of Social Media Marketing
The Pros & Cons of Social Media Marketing

How social media affects our lives? Social media use has skyrocketed over the past decade and a half.

Under 10% of adults in the United States reported using a social media platform in 2005, that number is now over 70%.

Growth in the number of people who use Facebook, Instagram, Twitter, and Snapchat, and other social media platforms — and the time spent on them—has garnered interest and concern among policymakers, teachers, parents, and clinicians about social media’s impacts on our lives and psychological well-being.

Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.

The pace of change is accelerating.

For example, the development of mobile technology has played an important role in shaping the impact of social media.

Across the globe, mobile devices dominate in terms of total minutes spent online. This puts the means to connect anywhere, at any time on any device in everyone’s hands.

While many of us enjoy staying connected on social media, excessive use can fuel feelings of anxiety, depression, isolation, and FOMO.

Here’s how to modify your habits and improve your mood. At this time of social distancing and isolation, social media can be an invaluable tool for keeping you in touch with friends, loved ones, and the wider world. But be mindful of how it makes you feel.

If spending time on social media exacerbates your stress, anxiety, and uncertainty, take steps to limit your engagement. And always check reputable news sources before believing—or forwarding—any rumors about COVID-19 that may cause panic.

Read below to find everything we believe is important for social media and its influence.

WHAT MAKES SOCIAL MEDIA SO INFLUENTIAL? (Infographic)
What makes social media so influential? (Infographic) – by Milwaukee Independent

How social media affects our lives – Positives

How social media affects our lives positively
How social media affects our lives positively

A study by the New York Times Consumer Insight Group revealed the motivations that participants cited for sharing information on social media.

These include a desire to reveal valuable and entertaining content to others; to define themselves; to grow and nourish relationships and to get the word out about brands and causes they like or support.

These factors have caused social networks to evolve from being a handy means for keeping in touch with friends and family to being used in ways that have a real impact on society.

Social media is being used in ways that shape politics, business, world culture, education, careers, innovation, and more. Social networks feed off interactions among people, they become more powerful as they grow.

Without social media, social, ethical, environmental, and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another.

Companies see the importance of using social media to connect with customers and build revenue.

Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings.

Learn how to create a succesful campaign in this article (4 easy steps).

This is important in traditional businesses, and in the world of eCommerce. Research proves that technology moves us forward and toward the goal of ensuring that it enhances our lives.

Human beings are social creatures. We need the companionship of others to thrive in life, and the strength of our connections has a huge impact on our mental health and happiness.

Being socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life.

Social media enables you to communicate and stay up to date with family and friends around the world. You can network with other people who share similar interests or ambitions.

Social media enables you to find an outlet for your creativity and self-expression. Making it so convenient to keep in touch, it also means that social media is always accessible, allowing companies to make money by constantly being connected to you.


How social media affects our lives negatively

How social media affects our lives – Negatives

Social media is slowly killing real activism and replacing it with ‘slacktivism’.

One particular pernicious concern is whatever time spent on social media sites is eating away the face-to-face time, a phenomenon known as social displacement.

While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change.

Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life.

Their support is limited to pressing the ‘Like’ button or sharing content. Lacking strong social connections can pose a serious risk to your mental health.

If you are spending an excessive amount of time on social media and feelings of sadness, dissatisfaction, frustration, or loneliness are impacting your life, it may be time to re-examine your online habits and find a healthier balance.

This is a very human reaction when people are given options that absolve them from the responsibility to act.

When people are presented with the option of supporting a social cause, they use this to opt-out of actually committing time and money to a charitable cause.

On the other hand, when people are allowed to show support in private, they are more likely to show meaningful support in terms of making a financial contribution. People also are more productive when not using social media.

When abstained from it, they spend more time browsing the internet, working, cleaning, and doing household chores.

We also believe there is little evidence that social media directly displaces meaningful interaction. Social media presents both risks and opportunities for individuals and businesses of all sizes.


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Written by Nikola Knezhevich

Ex-lawyer & ex-legal advisor. Former startup CMO. Currently an entrepreneur & digital marketing enthusiast. I have been doing digital marketing since 2014, primarily lead generation, client acquisition & business strategy. Joined "Ad Specto" to share all my digital knowledge and wisdom with you.
Co-Founder @AdSpecto, Founder @AdUp, Founder @LawAcademy

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