Just like many other industries, in the digital marketing one there are always myths and rumors going around about which strategies work and which don’t. In reality, most of those actually depend from business to business. What works for your competitors will not always work for you, and vice versa.
In this article we are going to debunk some of the most common myths about digital marketing that are going around in 2020, so next time somebody says one of those to you or complains about it, you can just argument yourself in front of them.
MYTH #1: You must only focus on content marketing
Over the past couple of years, there has been a great emphasis put on content marketing, and it is even regarded as an entirely separate digital marketing industry, while in reality, it’s just a part of the much bigger picture and strategy.
Of course, content marketing is very vital to your success with Search Engine Optimization, however you cannot rely solely on it. When it comes to content, it’s not solely about neither quantity, nor quality, rather than it’s a combination of both, complimented with a well-planned marketing strategy.
And what does content marketing even mean by the way? Marketing through content? Yeah, sort of. Nevertheless, it’s not just that because it either needs to be a part of a marketing funnel, or somehow be monetized in a way. Not to mention that non-SEO optimized content would get you nowhere.
MYTH #2: SEO is dead
Believe it or not, this is one of the most popular myths of 2020 regarding digital marketing. It’s true, of course, that the SEO landscape has changed a lot in the past decade, and we are reaching a point where there’s an abundance of content and websites.
This makes it very difficult to rank well on search engines, but it’s far from impossible. Just like in almost every other industry, one must work harder than they would have 5 years ago in order to achieve the same results.
Same would go for affiliate marketing, more specifically performance. Back in the days when very few marketeers knew about domain redirect, pop and push traffic, they were the ones making extremely good ROIs because of the lack of competitors.
Now that a great amount of people have learned about that, the whole process of affiliate marketing has become much more competitive. Going back to the SEO myth, it’s basically the same situation.
Moreover, search engines have become smarter, so you no longer need to actually put that much effort into SEO as before, rather than focus on producing valuable content that your readers will like.
MYTH #3: Facebook is dead
Even though Facebook has had its fair share of legal troubles over the past couple of years, and it has seen a slight reduction in monthly active users, it is still the biggest social platform there is.
And their advertising platform is subsequently the biggest one among social networks as well. There’s no way to ignore that fact, and combined with the amazing targeting features that Facebook has it’s not leaving the spotlight anytime soon.
Even though Facebook is definitely not dead and not going to die any time soon, it is good to also spread out to other social channels, where advertising could be cheaper and where building an audience could be easier.
MYTH #4: More content = More success
Another myth that’s circulating around is that when it comes to content, the emphasis should be put on creating as much of it as possible. That’s true, but you also have to know your limits and find that fine boundary between quantity and quality.
Attempting to post and manage more several social channels, and in the same time writing blog posts and doing active SEO would be impossible for a one-man team, so if you are planning on scaling your online business, you really should think about investing into it.
Low quality content might hurt your brand more than a great amount of content would bring you more visitors. It’s an equation you have to calculate for yourself, and decide where’s that perfect capability point for yourself.
MYTH #5: Digital marketing can’t get you quick ROI
Since the most popular methods of digital marketing are currently content marketing, social marketing and organic search optimization, it is common to believe that digital marketing cannot bring instant results for your campaigns.
That’s hardly true, because you would be looking at just few of those methods to come to this conclusion. There are so many channels where you can instantly advertise such as search ads, social media ads, POP traffic, Push notifications, influencer marketing and much more.
These advertisement methods can bring your campaign instant clicks and conversions, so it all depends on which strategy you want to take on.
The long-term one in the likes of SEO and content marketing would take more time to establish, but will serve you organic visits consistently.
And on the other hand we have instant advertising sources like Facebook Ads, Google Ads and more, where you would get exactly as much traffic as you paid for, and your return on investment depends solely on the success of your ad copies and targeting.
The downside of actual paid advertising is that it is basically a one-time thing, and will rarely provide you with recurring revenue.
MYTH #6: You should use as many tools as possible
Of course, doing digital marketing without using any tools to help you with that is nearly impossible. With any type of marketing you are doing, you would need a set of tools such as competitive intelligence, task automation, analytics and more.
However, using too many of those tools at once might actually hurt your marketing success in stead of endorsing it. The thing is that you would be focusing too much on tools in stead of on actually doing the work needed.
Again, just like with any other marketing strategy, you’d have to find that perfect balance between using the right amount of tools, and doing the right amount of actual marketing.