Podcasts are literally as old as time, but it’s just now they’ve gained massive traction. I mean, people used to listen to them before, but it’s not really the same. Now, there’s such a big variety of podcasts genres as well – you have the huge niche for entrepreneurial and startup ones, you have the entertainment ones, you even have quite a big blogging podcasting sphere, and so much more others.
There are so many people that are just launching their blogs and gaining massive popularity within very short periods of time. It’s also quite popular among digital marketing blogs to launch their own podcast series to compliment their visual content with audio as well.
1. Low Entry Barrier
There’s a reason most people don’t become professional Instagram influencers or YouTubers, or any type of content creators whatsoever, and that reason is that this requires quite a large investment into equipment for content creation – cameras, video editing software, courses, etc.
With podcasting, however, the entry barrier is really low, because all you need is a microphone and some basic audio editing and tuning software, and there are many free options for that. So, essentially, the only investment you need to make is a good microphone, and learn how to do audio editing, so you don’t have to outsource this work.
One of the best options available for just less than $50 is the Blue Snowball USB microphone, which many hardware stores have. Additionally, if you have a smartphone with a good camera, you can occasionally compliment your audio podcast along with a video footage.
The only thing you would need to get is a mount, so that your footage comes steady and semi-professional. It’s a podcast after all, so people aren’t really expecting any video. The only reason you would add video, is so you could get more views and engagement on YouTube, if you decided to upload your podcast to multiple platforms.
2. Platforms Don’t Matter That Much
Unlike video content, podcasts don’t have one major platform they are streamed on. They are currently spread all over the place with so many platforms also offering a podcasting functionality. Perhaps, the leaders in the field would be Spotify and iTunes, but their market shares aren’t that significantly high.
There are many people who also host their own podcasts, and have decided to remain platform agnostic. For instance, Joe Rogan, one of the most famous podcasters in the world, was independent until recently when he signed a contract with Spotify worth over $50M.
3. Audio Is the New Battleground
Podcasting is in a fairly early stage in its development in terms of saturation. Unlike blogging for example, which has become a really fierce battleground and it’s very difficult to become successful at. Even though it’s one of the most accessible and affordable solutions for content creation, it’s still very hard to fight the great amount of competition. In the case with blogging, supply outweighs demand with a lot, and that’s never a good thing.
Podcasts, however, have significantly lower competition, and there’s still a big variety of unsaturated niches that you can tap in. If you have followed this blog for quite some time now, you’d know that going for a niche and a more narrow audience is key if you want to rank higher.
Podcasts are gaining even more traction, as more people happen to prefer listening to them in stead of music on their commute or in their free time. Maybe that’s due to the fact that they enrich you with information in some way, or just that they are a good way to distract yourself from the busy everyday life.