There are numerous ways to bring traffic to your website, but organic traffic has proven to be the best one for the simple and clear reasons – it’s free and it converts the most.
This is so, because, if a person has landed on your website via a search inquiry on Google, it means that they have searched for a topic that they are genuinely interested in, and they are looking to find more about.
In cases with products and e-commerce, the people who land on your website from search engines, are already pre-sold, so the conversion rate for those visitors is significantly higher.
In this article, you are going to find out about 10 effective Search Engine Optimization strategies that you can use to boost your WordPress Blog search engine ranking, and, therefore, get more organic traffic to your website.
1. Get a Fast Hosting
It is a major misconception that shared hosting can get you the same results as an individual one would. Well, Google also looks at loading speeds of the websites that it ranks.
If your website does not load fast enough, Google is going to give you negative points and rank you lower, so you need to make sure you have the best hosting for your website.
In most cases with WordPress, the reason your website does not load fast enough, is because you don’t have a sufficient server resource for your needs, so make sure to get that sorted out when going for higher Google rankings.
We recommend using Bluehost as a hosting provider, because it is specially designed to optimize WordPress websites, and make them run smoothly.
2. Pick a SEO-Optimized Template
When you are choosing a WordPress theme, make sure that it’s authors have taken the liberty to optimize it for search engines. There are some special hidden functionalities that such themes have that help you rank higher in Google.
Theme weight is also quite an important aspect. Your theme needs to be as lightweight as possible, so it loads fast.
3. Install a Free SEO Plugin
There are many options available out there for plugins that help you optimize your website for search engines by adding missing information such as meta fields, sitemaps and more.
Such plugin that’s free and easy to use is Yoast SEO, and you can download it to your store in a matter of seconds. Not only will this plugin automatically optimize your website, but it will also give you some key insights on your keywords structure, and offer helpful tips for when writing articles and posts.
4. Permalinks Structure
Permalinks Structure is basically how your website links are shown. Let me ask you, which one of these two would you choose?
Not only does the second option look better, but it would also help you rank higher in Google. Search engines love good readiness, and so do your website visitors.
You can change these settings by going to your Admin Dashboard -> Settings -> Permalinks.
5. Create a Sitemap
Sitemaps are not meant for website visitors to actually read them, but to help search engines get a better idea of how your website is structured.
You can easily get a sitemap generated via Yoast SEO, or any other SEO plugin for WordPress.
These plugins are generally free and very easy to setup. Once it’s generated, your sitemap will be updated with every new post.
Almost all websites have sitemaps and they are located usually at www.domain.com/sitemap.xml.
6. Use Heading Tags
Don’t just stop at H1, H2 and Paragraph. Be sure to enrich your article structure with multiple heading types. This will not only help you better structure information, but it will also be easier for search engines to go through it and prioritize what’s more important.
7. Build Content Around Keywords
Keywords are your cornerstone when it comes to Search Engine Optimization. Make sure to do your research, and see which keywords have low competition and high search volumes. Some tools which you could use for this are:
- Google Trends
- Google Keywords Planner
They are all free and pretty easy to use, and they can give you an insight on what content people are looking to read.
8. Use Responsive Design
The majority of the internet traffic nowadays is mobile, and your website needs to be able to answer that need. Your theme needs to be optimized for mobile viewing, and the loading speeds shouldn’t be any higher than the desktop ones.
9. Optimize Your Images
Make sure not to post any image that’s more than 500 Kb in size, because it would significantly slower your loading speed. In case you have already uploaded and used a bunch of non-optimized images, you can explore some of the plugins available for Image Compression on the WordPress Plugins directory.
Those plugins are generally free, and they have PRO versions for extra functionality. Point being, you can optimize your images for free pretty easily.
10. Content – Quality+Quantity
Not only that you should post regularly, but your content also needs to be original and well-written. Google takes plagiarism very seriously, and if your content is not entirely yours it might sanction you by lowering your search ranking or even banning you from the platform.
Google also appreciates long content, so it is important to keep every article above 500-600 words, and ultimately at 800-900 words. You must also not forget that these articles needs to be revolved around specific keywords that you chose through careful research.
And there you have it. That’s basically the recipe of success with search engine ranking. The bad news is that it is really difficult to follow all these rules, but the good news is that the rewards are quite big once you get that organic traffic rolling in.